Naver has launched the "Be Local" campaign aimed at foreign tourists, running until May 13, 2025. The initiative highlights popular Seoul neighborhoods like Myeong-dong and Itaewon, offering deals at local favorites and collaborating with brands such as Olive Young and Innisfree. Naver Map, available in English, Chinese, and Japanese, features translated reviews and custom filters to enhance the tourist experience amid Google's pursuit of access to South Korea's high-precision map data.